Plant Automation to Make You Smile

We provide industrial process solutions & automation products that enable World Class Manufacturing
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Sure Controls will work with your company to design, build and maintain optimal-control systems.


Sure Controls offers quick ROI, quick changeover. We provide a fully integrated solution that addresses your issue.

Plant Intelligence

Sure Controls provides both product and expertise when it comes to integrating plant intelligence solutions.

Thermal & Fluid

Sure Controls is your go to place for Pressure transducers, infrared non-contact sensors, load cells, thermocouples / RTDs, and transmitters.


Sure controls is at the forefront of factory automation and plant safety. From light curtains to E-Stop, we can have you covered.

Sure Controls Covid-19 Response

Dear Valued Customer,

We, like so many of you, are assessing the situation surrounding Coronavirus (COVID-19). Please be assured we are committed to maintaining our high level of customer service, while protecting the health of our associates. We want to let you know that as of this date, we are outlining plans to ensure the Sure Controls Team can provide service and support to keep your operations running.

We understand the importance of communication and transparency to ensure we can best deliver under the current situation. Beyond simply monitoring the situation, we are also taking the following actions to reduce the impact felt by you and your companies.

Our account managers are available to you to help address any specific needs and concerns. Give us a call or follow the link HERE.

To ensure you are able to reach a team member at Sure Controls below are ways to contact the team including dedicated individuals who are here to help:

Travis Strebe – Central WI


Cell: 920-209-5518

Paul Hoerning – Northeastern WI


Cell: 920-209-5303

Bob Willems – Western WI


Cell: 920-209-5307

Elwyn Jones – Southern WI


Cell: 920-585-7969

Burt Muller – Robotics Adviser


Cell: 920-915-0646

  • To Call: 1-800-844-8405
  • For Technical Support:
  • For Customer Care:
  • To Schedule Service:
  • We understand the need to operate and service your equipment is a necessity and the team is available to provide service and sales support. We are proactively working on measures to ensure that service will continue.
  • We are prepared to serve you remotely and have been doing this for customers for years. Rest assured our team of experts will be available to work with our industry-trusted partners for remote connectivity.
  • We are in continuous communication with our key suppliers to identify any lead-time adjustments. As information is received, we will proactively reach out to impacted customers with updated information.
  • We have added additional steps to our processes to allow quicker communication of any unforeseen supply chain disruptions.
  • Our website allows you access to pricing and order placement 24/7. We are in the middle of launching and adding more items to the site daily. CLICK HERE to access it.
  • Need technical help? Through our Remote Access capability we can assist you from the comfort of your work station on technical issues or concerns. Give us a call or CLICK HERE.

We plan to remain proactive and will continue to update you as necessary. We appreciate your business and understanding during this global health emergency. The health and safety of everyone remains our top priority.


Terry Brei


Plant Automation to make you smile.

Why Choose Sure Controls?

Providing Industrial Automation Solutions, Products and Service Since 1984
Product Leadership

Need is an off the shelf part or a hard to find part? Sure Controls has parts on-hand for quick turn-around. Let us help you make the best choice for your business. We aim to leave you smiling.


Should you repair or replace. Our solutions take all options into account. Let us help you make the best decision for your business. We will work with you to assess short term cost as well as long-term viability.

Design Foresight

At Sure Controls we design solutions with the entire process in mind. This sets the stage for getting every design detail right. Talk to us about challenges or future projects you have. Our provide smart economical designs that stand the test of time.

TM5900 robotic gripper
IloT Consultation

What does it take to implement the IIoT in your shop? Where do you start? What is the best first step when looking at Plant Intelligence? Which analytics matter? Let us help you navigate this big step.


Correct small problems before they become big and expensive. Keep equipment and processes within the manufacturer’s specs, reduce scrap and unwanted downtime. We are A2LA accredited. NIST traceable.


Sure Controls has solutions for all manufacturing phases, including – drawings and documentation, programming, safety, compliance, testing and field service. We provide both preventative and recovery service.

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Which sensor is good for me?

We often have customers ask which extruder pressure sensor is best to use. The answer depends on four factors, Pressure range, Process connection, Electrical output and Capillary configuration. Sure Controls is a highly experienced distributor of Dynisco , who recently posted an article called “Which Sensor is Good for Me?” If you are trying to […]

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Cheese, Brats and Heater Failures!!!

Fixing Heater Failures Efficiently in Food Production Heater Failures probably isn’t the phrase you expected. As good Wisconsinites, we all know that it should have said beer. Believe We understand the value of good food and a cold brew here at Sure Controls. In fact, we have an onsite beer brewing machine that even has […]

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